Have you ever heard of Thums Up, the Indian version of Coca Cola?

A little bit sweeter and a little bit tastier than the original American counterpart, this drink is THE best way to enjoy and cool off on a hot day! And of course, it’s so fizzy than you can almost “Taste the Thunder” (as the ads would say).

Despite its similarity with the giant Coca Cola, this drink remains the king of drinks in India. Since its started production in the 1970’s, Thums Up’s Indian customers have remained loyal to their iconic cola brand, and the brand continues to beat its bigger brother in the domestic sales competition.

Way to go India!

And oh, happy Independence Day!

Photo by me.
Photo by my friend Sunaina Basu in Mumbai, India.